Home Lighting: optimistic rural market stress single-store sales – china Mosaic texture

Home Lighting: optimistic rural market stress single-store sales – china Mosaic texture

Article by jekky

Home lighting as the lighting industry, the backbone, the market has always been smoke, especially in recent years, more lighting companies involved in home lighting, the brand become increasingly competitive. Our review found that in 2008, the first half of the overall home by promoting the concept of inertia popular, many companies shots, a time channel of monopoly-building in the country in full swing. A change in the second half of the economic environment, business income and reduce expenditure, quality of construction have to seize the store to shop to benefit a single slogan after another. General terms, home lighting can be said in 2008 merits and demerits of mixed development, grew by nearly double days.2008 China lighting industry, a large sumHome LightingPattern or rewrite outlookUnder the influence of a variety of reasons, home lighting market performance this year to next year, those who want to seize the key? From the newspaper main brands of domestic lighting market in annual sales nationwide survey feedback data, Beijing, Zhejiang and Guangdong, Nanjing, Chengdu and several other provinces, does slightly affect the first-line market, but the second and third tier cities affected by the impact of small In some localities, there are signs of expansion, especially in urban and rural development to promote, market volume and potential that is still great, the people in need will be the main growth products, on the whole outlook.But by the financial turmoil, business confidence for next year less than the market expected, significantly reduced the number of purchase, the purchase by the end of climax in previous years have not yet reached late, manufacturers have pressure. Nevertheless, some experts speculate, commercial housing vacancy rate rising in China, nearly 200 million square meters of vacant space, into 2009, after the suppression of the market volume will gradually rebound in sales of home lighting will have a peak, and there will be a wave of business Easy main boom, some regions in the market will be rewritten.Attention to single-store sales to actionAlthough competitive home lighting, but the brand concentration is mature and marketing practices in other categories, overall, the concept of harmony has been rampant speculation stems from the expansion for the channel momentum, but in a few really implement the. With the industry believe that the concept of speculation has largely been the slogan after the market began to cool, 2009 will be a lot of companies put into action the concept of time. The fact that the first half of 2008, home lighting business more effort on the channel expansion area, and in the second half, expanding shrink channels, activate the existing network, enhancing the quality of building stores to enhance the single-store sales were more companies view acceptable. 2009, an emphasis on quality construction and product channel wave of matching or off, true whole home lighting will be unveiled.3, 4 great market potential, demand for affordable productsMarket focus inward downward extension of the current global economic crisis, especially in inland secondary and tertiary cities have little effect, the state promulgated a series of policies to stimulate domestic demand, a large proportion of funds for affordable housing and low-rent housing type construction The cake is not a small market, it is business strategic plan ahead of time. The “long tail” also showed that: China’s vast three-, four market is like a long tail, while the capacity of a single market is not, but all three, four markets combined total may be more than one, the secondary market. Here will be the home lighting business battleground.Three wide, four market characteristics determine, the limited demand for high-end products, simple and practical lighting products will be popular, mid-range of affordable lighting products sales will jump. This requires enterprises to develop some more affordable products affordable to occupy the market will be the top priority. It should also quality control, attention to people word of mouth, sinking selective channel construction, media advertising emphasis on coverage, the media put more in-depth information, while focusing on the local outdoor advertising.Seek to break the homogeneity of individualHome lighting products, most enterprises have grown up from a single, but extended to more than one product after product, product positioning accuracy than a single product, target market, not clear enough. Concept is currently facing, such as overheating, not clearly defined brand personality and character not prominent, and the homogenization of serious issues such as lack of style, so the market will be further broken down. Proved with various styles of products used to store gradually find its own characteristics, there are industry sources, domestic lighting has evolved into several genres, represented by a simple Op simple faction, represented by DTL lighting aluminum school simple fashion, to a huge high lighting design to represent the highlight color of the art home school, represented by Malan Shi glass plus wood, lanterns and simple style between the schools and so on between.The future development of the market demand, in 2009 home lighting products will be more personalized fashion trends, fashion will become more intense flavor. China’s current population age structure from the point of view, was born in 1985 after a group of young people to grow up quickly in the future they will become the main force of China’s real estate consumer, and this group of people thinking of avant-garde, the pursuit of individuation of the personality traits will affect their aesthetic, to seize the future market, we must first capture their vision.Market analysisFrom the survey data, household lighting has maintained its huge lineup and steady pace of development, most of the brands in the overall economic situation of the environment have been enhanced from 2% to 120% range.23% in East China’s enterprise sales have declined 69% business growth, 8% of the company remain unchanged, a number of brands have maintained a 20-30% increase between.In the North China region, Hebei and Shanxi provinces in particular, significant increase in demand for products, business sales rose some 50%. In the South region, markets are fierce, enterprises were strangled, countervailing, Zhengzhou, for example, increased business, said companies are big this year to support efforts to publicize the place, O Keshi appeared in Zhengzhou, 100% growth.In the Northwest, home lighting unsatisfactory performance, most of the brand remain the same or decline, while ODEER as manufacturers stepped up to support, more advertising, business to devote human factors such as the newly renovated store, there 120% growth.Although the Southwest market experienced two disasters, but overall it seems an increasing trend, growth rates remained at 60%, or brand strength, market share is constantly increasing.

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