Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

ISBN13: 9780979777745
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See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget – and so important to repeat new information? Is it true that men and women have

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6 Responses to "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School"

J. Brown says:

July 7, 2011 at 2:07 pm

256 of 265 people found the following review helpful:

Why is a book on the brain in the top 25 of Amazon’s leadership books?, August 9, 2008

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J. Brown (Florida United States) –

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This review is from: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) (Hardcover)

I believe personal productivity and performance as a leader are directly correlated. Just like we have to lead a team, we have to lead ourselves to a higher level of a productivity and effectiveness. In all of the leadership classes I teach, emphasis is placed on knowing yourself. When you know yourself it provides you the ability to adapt to weaknesses and leverage your strengths (increase your personal productivity and effectiveness).

Knowing how your brain functions is part of knowing yourself.

This book is so insightful and valuable that I sent copies to my clients. The value of the book hinges on the understanding of the brain and how it works which allows me to leverage that knowledge for increased personal productivity and in my interactions and relationships with others.

Myth Busters for the brain!

The book is a fairly easy read because the author uses stories to illustrate the functionality of the brain. This book is not a “leadership-lite” book filled with cute and truthful antidotes, but a book with hard science communicated in an interesting way. Dr. John J. Medina is a developmental molecular biologist. He also shares what scientists don’t know about how the brain works!

This book gave me many, many take-aways and here are just six …

I. Some parts of the brain are just like a baby’s and can grow new connections and strengthen existing connections. We have the ability to learn new things our entire life. Medina states this was “not the prevailing notion until 5 or 6 years ago.” So much for the “you can’t teach and old dog new tricks excuse.” The old dog line is exposed for what it really is…an excuse.

II. Humans can only pay attention for about ten minutes and then need some kind of reset.

III. The brain can only focus on one thing at a time. This is further rationale on the futility of multi-tasking.

IV. Exercise increases brain power and aerobic exercise twice a week reduces the risk of general dementia by 50% and Alzheimer’s by 60%.

V. There is a biological need for an afternoon nap.

VI. The brain is very active during sleep and loss of sleep hurts cognitive and physical ability.

Buy and read Brain Rules. It will benefit you.

One of the reasons I read leadership books is to learn new things but also to get old truths hammered into my thick skull so they result in action. Action! So you may know or have heard of some of the truths in “Brain Rules” but I guarantee the author brings them to you in a unique an interesting way with solid depth that will allow you to easier implement those truths into how you handle yourself and others on a daily basis.

Dr. James T. Brown PMP PE CSP
Author, The Handbook of Program Management

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Thomas Duff "Duffbert" says:

July 7, 2011 at 2:38 pm

88 of 92 people found the following review helpful:

Fascinating look at the space between your ears, as well as practical application…, May 28, 2008

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Thomas Duff “Duffbert” (Portland, OR United States) –

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This review is from: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) (Hardcover)

When an author and industry expert you hold in high regard says a book is the best one s/he’s read in 2008, it’s probably a good idea to take notice. So when Garr Reynolds of Presentation Zen fame recommended Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina, I decided that should be something I get sooner rather than later. After reading, I can see why he recommends the book so highly. Medina’s 12 “brain rules” are based on solid science, but they’re presented in such a way that you can actually apply your new-found knowledge.

Contents:
Exercise – Rule #1: Exercise boosts brain power.
Survival – Rule #2: The human brain evolved, too.
Wiring – Rule #3: Every brain is wired differently.
Attention – Rule #4: We don’t pay attention to boring things.
Short-Term Memory – Rule #5: Repeat to remember.
Long-Term Memory – Rule #6: Remember to repeat.
Sleep – Rule #7: Sleep well, think well.
Stress – Rule #8: Stressed brains don’t learn the same way.
Sensory Integration – Rule #9: Stimulate more of the senses.
Vision – Rule #10: Vision trumps all other senses.
Gender – Rule #11: Male and female brains are different.
Exploration – Rule #12: We are powerful and natural explorers.
Acknowledgements
Index

When Reynolds reviewed the book on his site, he focused on how these rules pertain to the art of making presentations. Attention, as explained by Medina, means that the brain does not multitask (much to your bosses dismay), we notice patterns and abstract meanings better than recording detail, and you have basically 10 minutes before the audience checks out without a new stimulus. Vision, the sensory “trump card”, is the dominant sense, our brain controls what we see (and it’s not totally correct), the processes to “see” something are very complex, and most importantly, we remember and learn best through pictures and not written/spoken words. That one insight alone should be enough to make you totally rethink the way we attempt to present to people…

Now, even if you’re not approaching the book from a presentation angle, the book is still outstanding. Something like memory, an act we take for granted, is a deep mystery that we still don’t understand. Medina shows by studies and real-life examples how things *might* work, knowing full well we haven’t even begun to understand but a fraction of what goes on there. Sleep, something that boosts brain power, is *not* a time of relaxation for the brain. In fact, it often kicks into overdrive. Why? There are still no definitive answers. But he does go on to prove how *lack* of sleep can utterly render you incapable of rational thought and physical action. When you’ve worked through all 12 of the brain rules, you’ll have a more complete understanding of how you can affect the quality of your brain functioning, all the while being entertained and amazed at what lies between your ears.

Every time I got to the end of a chapter, I started to put the book down. But then I’d think “just one more and then I’ll turn out the light.” Needless to say, I was at the end before I knew it. Like Garr Reynolds, this is one of the best books I’ve read this year, and one that I’d recommend to others for a number of reasons and purposes.

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David M. Brenner says:

July 7, 2011 at 3:27 pm

64 of 70 people found the following review helpful:

Stop Battling Your Brain!, April 5, 2008

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David M. Brenner (Seattle, WA USA) –

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This review is from: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) (Hardcover)

The genius of this book is that it uses the most recent scientific research, discussed in a very entertaining way, to identify 12 rules for optimizing your most important tool – your BRAIN. Read the chapter on “Attention” and you will never give a presentation in the same way again. Read the chapter on “Sleep” and you will understand why an afternoon nap can be the most productive 20 minutes of your work day. Read the chapter on “Exercise” and you’ll finally get why great ideas (ok, and maybe some clunkers but at least you’re thinking!)come to you in the middle of your workout. Like the author, you may toss the guest chair and put a treadmill in your office with a bracket for your laptop – this gives new meaning to the concept of management by walking around. The bottom line is that brain science is beginning to produce really useful information about how our brains are wired; this book is a user’s manual on how to work with the way we’re wired instead of fighting against it. I highly recommend it.

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Anonymous says:

July 7, 2011 at 4:01 pm

good but long, February 10, 2011

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Mom –

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This review is from: Home, School, and Community Relations (Paperback)

good book for what it is used for, but the chapters are longer and more drawn out than they need to be.

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Anonymous says:

July 7, 2011 at 4:45 pm

Great Resource, February 8, 2011

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Tresa E. Enders (Mountain Home, AR) –

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This review is from: Home, School, and Community Relations PET (Paperback)

This is a must read for every person who deals with the public. While it is a great resource for teachers, it is also useful to help any person who deals with others. Parts of this book could be used for customer service training.

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Anonymous says:

July 7, 2011 at 4:55 pm

good book, December 4, 2010

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Iris Mol –

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This review is from: Home, School, and Community Relations (Paperback)

the book itself is really good, has good real pictures but when I recieved some pages were really in bad conditions like if it was soaked with coffee or a dark drink and when I decided to buy it the seller explained that the book was like new…I really expected a better item…but tthe good thing was the delivery was just on time as they promised me…tthanks any ways

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Home, School, and Community Relations

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